PHOENIX -- In an effort to ease fan access to the official club website and, in turn, conform with most other Major League clubs' sites, the A's have announced "athletics.com" as their new brand domain.
The switch, from the original "oaklandathletics.com," is effective immediately, and it "will make accessing the Athletics much easier and faster for fans," the team said in a statement.
Moreover, the name matches that of the A's official social media accounts, including @Athletics on Twitter.
The team stresses that "oaklandathletics.com" will continue to function, despite the change to a simpler option for public use.
Jane Lee is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.